What up, my fellow enamel enthusiasts! Riddle me this: What’s one of the biggest collection killers hiding in plain sight inside dental offices?

It’s not insurance.

It’s not patients.

It’s how you start the conversation.

See, the minute you lead treatment planning with,

“Let’s see what your insurance covers…”

—You’ve handed control of the narrative to a third party.

You’ve shifted the value of the doctor’s diagnosis from clinical necessity --> a benefits summary.

And when the claim doesn’t pay?

Now the patient is confused.

Now they’re questioning the diagnosis.

Now your statements are getting ghosted.

Because somewhere along the way, you accidentally taught them that coverage equals necessity.

In  ...