SWCHBAK Chronicles: Death March Running Company
Explicit
In our final special of the SWCHBAK Chronicles limited series, Michelle Johnson is joined by Cody Taylor and Alan from Death March Running Company. Based out of Colorado, they share their humorous and inspiring journey into the world of ultra-running. The conversation covers the origins of Death March Running, their experiences pacing and crewing, and the significance of community in the sport. The episode also highlights Michelle's recent venture, Switchback Collective, a shop featuring women-owned brands. With stories of races, training, and the inevitable hardships, this episode celebrates the spirit and camaraderie of the ultra-running community. 00:00 Introduction and Guest Overview 01:39 Matcha Addiction and Coffee Shop Woes 02:53 Introducing Cody and Alan from Death March Running Company 04:14 Switchback and Death March Collaboration 05:37 The Importance of Quality and Small Business Values 07:53 Trail Running Community and Partnerships 12:28 The Birth of Ultra Running Passion 16:43 The Magic and Misery of Pacing 27:15 Getting into Ultra Running 28:07 The Birth of Death March Running Company 31:01 Creating Unique Running Gear 32:22 Challenges and Triumphs of Running a Business 37:33 The Running Event Experience 41:06 Switchback Collective: A Women-Owned Business 47:32 Balancing Business and Running 55:59 Closing Remarks and Future Plans