Episode notes
In this episode, we're joined by Upasna Kakroo, an innovative marketing and communications leader who has spent nearly two decades at the forefront of brand strategy. With a remarkable career that's unfolded across four global markets, she's been instrumental in shaping the narrative of brands and creating captivating stories that resonate with diverse audiences.
She is currently the driving force behind Peerbagh, an organization with a unique mission—to ignite the imaginations of children and families through storytelling inspired by the rich tapestry of South Asia.
We discover her passion for children's books—she's a published author and illustrator of three books and has more in the pipeline. Her specializations span a wide spectrum, including consumer insights, brand strategy, digital marketing, social media engagement, and more.
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diverse storytellingpeerbaughkid authorssouth asianupasna kakroobooks