On this episode of Spur of the Moment, Annika chatted with Katie Lord, the Vice President of Nonprofit Development at Proof positioning. With over a decade of nonprofit experience, Katie now supports nonprofits by finding the motivations behind donors' actions. Her work has helped organizations of various sizes significantly improve their fundraising and marketing efforts. We chatted about her takeaways from working in the sector and the tips she has for nonprofits just starting off.