What Is Real Influencer Marketing? | Jon Wexler | The Sole Supplier Podcast #11

The Sole Supplier Podcast by George Sullivan

Episode notes

George Sullivan (CEO of The Sole Supplier) and Alex Vas are joined by Jon Wexler, VP of entertainment and influencer marketing for adidas. This very special edition of The Sole Supplier podcast was filmed at the house of classics event in Paris. They discuss:

- A day in the life of Jon Wexler

- Kanye West and adidas

- What is influencer marketing?

- How has influencer marketing changed?

- How do you get into the industry?

- What defines a classic?

- Jon's top adidas sneakers

- Sustainability in fashion