Episode notes
Sue Yannaccone is the President & CEO of Anywhere Brands, the residential real estate powerhouse behind Coldwell Banker, Sotheby’s International Realty, Century 21, Corcoran, and Better Homes and Gardens. With over 350,000 agents in its network, Anywhere is the largest brokerage platform in the U.S.—giving Yannaccone a front-row seat to the biggest shifts reshaping housing.
In this episode, Brad Hargreaves sits down with Sue to unpack the post–NAR settlement landscape, the future of buyer-side commissions, and why Clear Cooperation is under fire. They explore how agents are adapting, the realistic role of AI in residential transactions, and the operational challenges of managing tech adoption across a sprawling franchise network. Sue also shares her long-term bet: that streamlined, integrated transactions—not bots—will define the next c ...
Keywords
brad hargreavesthesis drivenreal estate