Ep005: Shattering Norms: Embracing Inclusivity in Destination Stewardship

This episode of the Necessary Disruptor Podcast features Stacey Ritter, CEO of Visit Lauderdale, discussing the importance of diversity, equity, and inclusion in destination stewardship. As a change agent, Ritter shares insights from her transition from politics to tourism, emphasizing her efforts to amplify diverse cultures and communities in Fort Lauderdale, driving both economic and cultural growth. The conversation covers strategic initiatives for multicultural marketing, fostering local partnerships, and counteracting negative messaging with inclusive branding. Ritter's leadership prioritizes authentic representation and community engagement, aiming to make Visit Lauderdale a welcoming destination for all. The episode also explores challenges faced by DMOs in addressing DEI and the critical role of bold, fearless leadership in shaping touris ...