In this episode of Marketing for Good, we speak with the Honourable Bill Shorten, former federal minister and now Vice-Chancellor of the University of Canberra, about purpose, leadership, and the power of education to transform lives.

Bill reflects on his 18 years in public life and the values that have shaped his approach to service — from advocating for fairness and inclusion to helping people access the opportunities they deserve. Now leading a major Australian university, he shares how these principles continue to guide his vision for education, innovation, and community impact.

Together, we explore:

· How purpose evolves across different chapters of a career

· Why fairness, belonging, and  ...