Episode notes
Welcome to The Main Thing Show Podcast! In this small business marketing episode, our host, John T. Peters, Executive Director of the Main Street Business Alliance and author of "Marketing on Main Street - Winning Solutions to Growing Your Small Business," sits down with Ken Lane of Hathaway and Lane. Ken is an expert data-driven marketer and business consultant. Join us as we dive deep into the world of data-driven marketing for small businesses. Learn how to leverage data to create effective marketing strategies, boost your business growth, and gain a competitive edge in the market.
🔍 In this episode, you will learn: - The importance of data in modern marketing - Practical tips for small businesses to use data effectively - Case studies and real-life examples of successful data-driven marketing - Tools and techniques for analyzing and i ...