In this episode of The Layover, we sit down with Jon Skogmo, CEO of LOST iN, for an inside look at how the brand is redefining travel media; blending physical guidebooks, digital storytelling, and real-world experiences into one cohesive ecosystem.

From betting on print in a digital-first world to building a community that spans social, newsletters, and IRL events, Jon shares why the future of travel isn’t just about where you go—but how you connect along the way.

Jon unpacks how LOST iN is:

• Leading a resurgence of physical media, with guidebooks designed as collectible, story-driven travel companions
• Targeting millennials and Gen Z travelers who prioritize experiences over ownership
• Bridging the gap between URL and IRL, using events, pop-ups, and community moments to deepen engagement
 ...