Seventeen years ago, Bobby Hoffman was stuck in traffic on a Friday night with nothing waiting for him at home but laundry. A car cut him off. He was angry enough to consider ramming it. And then he heard a question that changed the direction of his life: were you paying attention?

That was the epiphany. Bobby called his friends, told them to show up with twenty dollars each, and sent them out into the community to "break the ball of stress." What started as one night with a handful of guys became ePIFanyNow, a Mid-Michigan kindness movement now in its seventeenth year. Their first community event drew 350 people, including a biker gang nobody remembers inviting.

In this conversation, Bobby and Nicole talk about what it actually takes to turn good intentions into a movement, why kindness is not a soft skill, and why the kinde ...