Ep. 11: Engaging with Partners and Customers: Creative Marketing for ISVs with Amiee Keenan
The Integrate Intelligently Podcast by CADTALK Software
Episode notes
Amiee Keenan, founder of The ISV Society, joins The Integrate Intelligently Podcast!
Scott, Jeff, and Amiee discuss the challenges and opportunities for independent software vendors (ISVs) in the ERP space.
Amiee shares her insights on how ISVs can stand out in a crowded market, build relationships with partners and customers, and create educational content.
She also emphasizes the importance of collaboration and working together with other ISVs to maximize marketing efforts. The conversation highlights the unique role of ISVs in the ERP ecosystem and the value they bring to their partners and customers.
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Keywords
SaaS businessCollaborationmanufacturingsoftware marketingISV marketingmarketing strategypartner marketing