Most marketing advice is built to fail you.

Not because you’re doing it wrong… but because it was never designed to work the way you think.

Alyssa Nolte sits down with Rachel Allen to rethink what actually drives sales today. Funnels, hacks, and “proven systems” promise results, but most ignore how buying really happens. This conversation breaks that down in plain language and shows a better path forward.

If you’ve ever felt like you’re doing all the right marketing things and still not seeing results, this one will hit. It’s about trust, timing, relationships, and why the old playbook is falling apart.

Why listen

You’ll walk away with a clearer way to think about marketing that actually matches how people buy today. Less guesswork, less noise, more clarity.

3 key takeaways: