Can you make $3k a month on a newsletter? Lex Roman explains how

The Freelance Journalism Podcast by Institute for Independent Journalists

Episode notes

Have you ever wanted to start your own newsletter but weren’t sure how? The key is probably the one thing freelance journalists hate the most: self promotion. Host Katherine Reynolds Lewis talks strategy with Lex Roman, an expert on growth marketing. This discussion gets detailed – Lex digs into the numbers, and shares strategies for finding and growing an audience of paid subscribers.

Lex Roman is a growth marketing consultant with 10+ years of experience in helping tech companies grow. For the last few years, she’s been helping creatives grow their businesses, and more recently she’s turned her attention to journalists. Last year she launched her own newsletter,

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freelancefreelancingjournalismnewslettersmarketing