Episode notes
In this episode of the Digital PR Podcast, Louise Parker and Stephen Baker are joined by Rand Fishkin, co-founder of SparkToro and long-time trailblazer in digital marketing, for a conversation about what’s next for PR in an AI-forward industry. They explore why a fixation on backlinks is no longer fit for purpose, and how a smarter, audience-first approach is key to long-term success. Rand unpacks the growing importance of brand context, trusted sources of influence and real visibility. From TikTok to Reddit, search engines to social feeds, it’s clear that the future of PR lies in where people actually spend their attention. And while AI brings its fair share of uncertainty, Rand leaves us with a sense of optimism and a roadmap for adapting with purpose.
00:05:30 - The Importance of Digital PR: Rand distinguishes ...
Keywords
digital prdigital marketinglouise parkerartificial intelligenceindustry trendsChatGPTAudience InsightsBrand BuildingAIBrand AwarenessTikTokSERPlinksbacklinksautomationAI toolsgen aillmllmsgenerative ai pr toollink buildingperplexitygeminiindustry changesbrand mentionsrand fishkinsparktorosnackbarrand fishai for prsearch everywhere optimisationAIEOGEOmachine learningattributionMozaudience research