#33 Rethinking Link Building in Digital PR with Stephanie Finch

In this episode of the Digital PR Podcast, Louise Parker is joined by Stephanie Finch to explore the evolving landscape of digital PR – with a particular focus on the growing challenges of link building. As media policies shift and AI transforms how we search, they discuss why it’s time to rethink traditional success metrics. From declining link-to-coverage ratios to the rising importance of brand visibility, this conversation unpacks how digital PR teams can realign client expectations and stay ahead in a changing search landscape.

00:00:00 – The Changing Landscape of Digital PR: Lou and Steph reflect on the broader shifts affecting digital PR today – from industry saturation to increasing competition and declining originality.

00:01:21 – Link Targets: A Historical Perspective: Steph shares how link  ...