Episode notes
In this episode of the Digital PR Podcast, we’re joined by Alex Cassidy, Head of Digital PR at Distinctly, to talk about all things AI and how it’s reshaping our industry. From setting up an internal AI task force to exploring the limits (and risks) of generative tools, Alex shares his view on what’s working, what isn’t, and why human insight still matters. We dig into how AI can be used to sharpen headlines, streamline processes, and even build out creative tools – while also questioning where it might be harming originality or undermining trust. Join us for a conversation that challenges traditional PR practices as we know them!
00:01:03 - Alex Cassidy: Alex shares his career journey from sports journalism, to digital PR, to his current role at Distinctly.
00:02:43 - Implementing AI in the Team: Dis ...
Keywords
digital marketingcontentprartificial intelligencepitchingpr pitchingpitching to journalistsindustry trendsChatGPTAIpress releaseSearchGPTsearchsearch journeycampaignsideasautomationidea generationAI toolsgen aillmllmsgenerative ai