Episode notes
In this episode of The Digital PR Podcast, we dive into the evolving landscape of search and social media with Ray Saddiq, the Global Head of Marketing at Rise at Seven. We discuss if TikTok is a search engine, exploring how user behaviour is shifting and how social platforms are redefining the search journey. Ray shares his insights on the unique features of TikTok that make it a powerful tool for brands, the importance of understanding the consumer journey and how businesses can effectively leverage TikTok for marketing. Join the conversation that challenges traditional PR practices as we know them!
00:00:00 - Introduction to Digital PR and CoverageBook: An overview of the podcast and a message from our sponsors.
00:01:03 - TikTok as a Search Engine: A discussion on the statement that TikTok functio ...
Keywords
digital marketingChatGPTRise at SevenAIBranded SearchB2B marketingSearchGPTTikToksearchsocialmessy middlesearch journeycontent optimisationGenZSnapAIUGCsearch insightsSERPTikTok MarketingTikTok Campaigns TikTok Algorithm