This week Francis is joined by Kyle Sheldon, founder and CEO of Name and Number, a soccer specific marketing and creative agency. Kyle has worked within the US soccer world for two decades and held marketing roles at multiple MLS clubs. Kyle is also the founder and editor of Pathway, a newsletter aimed at helping individuals break into the soccer industry.

Kyle: https://x.com/kylesheldon

Name and Number: https://www.nameandnumber.com

Pathway: https://pathwayhq.com

00:00 Introducing Kyle Sheldon

01:05 The evolution of soccer and sports marketing

04:28 Becoming th ...