Episode notes
Ryan Sneddon runs Naptown Scoop, a local newsletter serving Annapolis, Maryland. In three-and-a-half years, he’s built an audience of over 18,000 (nearly half the town’s population), and last year the business generated around $200,000 in revenue.
In this episode, we discuss:
- 🏘️ How Ryan got half the town to sign up for the Scoop
- 👩 Exactly how Ryan defined his core reader
- 💲 How Ryan prices the newsletter’s ad spots
- 👀 The Scoop’s simple and incredibly effective referral system
- 📈 Ryan’s plans to increase revenue by 175% this year
Keywords
NewsletterAudience growthLocal media