111 - 30 Years of STR Revenue Management Secrets with Michelle Marquis
The Cohost Bros by Matthew Codd & Austin Spitzenberger
Episode notes
If you want to know where the STR industry is headed, talk to someone who was doing revenue management before Airbnb and VRBO even existed. Matt and Austin sit down with Michelle Marquis, founder of The Marquis Effect and co-founder of ShortCuts4STR, for a wide ranging conversation with one of the most seasoned and respected voices in the vacation rental technology space.
Michelle started her career as a hotelier doing revenue management manually, tracking pace in Excel spreadsheets before dynamic pricing tools were even a thought. She spent 12 years on the property management side before transitioning to the technology world, first at Navis (now Revinate) where she helped pioneer CRM and direct booking strategies, then at TravelNet Solutions where her leadership helped drive two massive exits, including a north of $250 million acquisition. ...Â