The Boss Branding Club
Season 1
Why Tracking Vanity Metrics is Killing Your Business (& what to do instead)
How to Convert Followers to Customers
by Ariana Foster
When it comes to collecting data for your business, do you track data like follower count, likes and comments, and website page views? In this episode, we'll discuss why tracking vanity metrics can hurt your business and the meaningful metrics that you can trust instead.
In order to convert more of your followers to customers, you will need to create content that addresses their Barriers to Purchase. In this episode, I discuss the 4 most common sales objections and how you can create content that leads your potential customers to overcome these objections!
This episode explains in detail how the Marketing Rule of 7 can be implemented into your brand's marketing and content creation strategies. By creating content that is engaging and impactful on multiple platforms, using multiple mediums, you will give your brand the opportunity to maximize the amount of meaningful impressions you have on potential customers!