The Behavioral Switch
Season 1
Founding Fathers: John B. Watson
Founding Fathers: Ivan Pavlov
by Elizabeth Krantz
Next up on our Founding Fathers Series is the Father of Behaviorism himself, John B Watson. Watson is considered the father of behaviorism for his incredible work and publications at John Hopkins University.
In order to understand the principles of behavioral psychology, we have to understand the history of behavioral psychology. The Founding Fathers Series will walk you through the history of behaviorism and introduce you to the men who provided the theories we have today. Today, our first founding father is Ivan Pavlov.
Welcome to the Behavioral Switch! I'm your host Elizabeth Krantz and this episode is an introduction to me and everything the behavioral switch has to offer you. I'm excited you've joined me on this journey. Let's change our lives one behavior modifications at a time.