Have you ever wondered why some new products and services take off while others quietly disappear?

In this episode of The 5-Minute Business Boost, Sam Hicks shares a simple five-stage framework that has helped some of the world's biggest brands develop successful products—and shows how small business owners can use exactly the same thinking.

Drawing on personal stories from her early ceramics business, years working in tourism and regional marketing, and insights from the marketing classic New Products Management by Professors C. Merle Crawford and C. Anthony Di Benedetto, Sam translates an academic model into practical steps any business owner can use.

You'll learn how to:

• Spot opportunities your customers are already telling you about

• Turn observations into new products or services

• Test ideas before inv ...