In Episode 4 of The Ultimate PLAIbook, Scott McKechnie sits down with David Jones, General Manager of the Singapore Cricket Club, to unpack one of the most important & least understood drivers of success in community sport: community itself.

Because while sport may be the thing that first brings people through the gate, it’s community, culture, belonging and connection that make them stay, contribute, volunteer & build something meaningful over time.

Together, Scott and David explore why some clubs feel like a second home while others struggle to create loyalty, why volunteerism is declining, how poor onboarding damages culture &  ...