In this episode of the Think Small podcast, Sean Hicks, founder and CEO of New Leaf Service Contracts, shares how his company carved out a niche in the extended warranty and service contract industry by focusing on independent and regional retailers often overlooked by larger competitors. Sean explains how New Leaf helps retailers compete against big-box stores through customized protection plans, customer-focused service, and innovative offerings like store credit reimbursements and fast repair guarantees. He also discusses the importance of relationships in building the business and how steady, incremental improvements have fueled the company’s long-term growth.

Sean also reflects on the major challenges New Leaf has faced, from navigating explosive 40% year-over-year growth to surviving the operational disruptions caused by COVID-19. He  ...