On this episode of the Think Small Podcast, we sit down with William Roche, CEO of S. Clyde Weaver, a 100-year-old, fourth-generation smoked meat and cheese business rooted in Pennsylvania farmers markets. William shares how stepping in as the first non-family CEO just months before COVID forced rapid change, lean operations, and a renewed focus on local supply chains—ultimately turning crisis into opportunity. From navigating generational transition and pandemic disruption to finding growth during today’s economic uncertainty, this conversation is a candid look at resilience, reinvention, and why small, local food businesses can thrive when it matters most.

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Website: https://sclydeweaver.com/

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