Building a D2C Brand in the Creator Economy | Himanshu Gupta, Co-founder of KREO
The Startup OG Podcast by Nikunj Thakkar
Episode notes
How do you build a thriving D2C brand in the competitive creator economy?
In this episode, we speak with Himanshu Gupta, Co-founder of KREO, a brand that’s redefining the gaming and content creator accessories market. From high-performance gaming keyboards and ergonomic chairs to professional lighting and audio equipment, KREO is empowering creators and gamers to elevate their setups.
Himanshu shares:
🎮 The challenges of building a D2C brand in India.
📈 Opportunities in the creator economy space.
🛠️ How KREO stands out with its range of creator-friendly gear.
🌟 Lessons from his journey working at MuSigma, Flipkart, and Zetwerk.
Whether you’re a D2C entrepr ...