David Salyers on Chick-fil-A, Roam, and Culture that Scales | The Spark Session with Brittany Thoms
David Salyers is best known for his 37-year career as a top marketing executive at Chick-fil-A, playing an instrumental role in building the iconic "Eat Mor Chikin" cow campaign and helping the company achieve massive nationwide growth with a legendary workplace culture. As an entrepreneur and visionary at Roam Workplace and co-author of the book, “Remarkable!”, David travels the world speaking to organizations on the value of a strong culture. In this episode, he sits down with Brittany Thoms at See Spark Go to discuss why culture is crucial to organizations that want to scale. 00:00:00 Early Career Choices and Mentorship 00:05:28 Four Career Criteria from Dave Kaplan 00:14:06 Starting at Chick-fil-A's Marketing Department 00:19:32 Sales Growth and Mall Marketing Strategy 00:22:23 Transition to Freestanding Locations and Billboards 00:29:03 Building a Strong Agency Partnership with Richards Group 00:33:23 Culture and Brand Integration at Chick-fil-A 00:39:25 Post-Retirement Ventures and Leadership Philosophy More from Roam: https://meetatroam.com/our-story/ The Spark Session is a storytelling podcast from See Spark Go, a national agency specializing in Brand Strategy, Performance Marketing, PR, and Content & Creative. Co-Founder and President, Brittany Thoms, will take you behind the scenes into the stories and careers of people who bring a Spark into the lives of others in each episode, published bi-weekly. Work with us: seesparkgo.com © 2026 See Spark Go
