The Spark Session

by Brittany Thoms

What does it Take to Build a New York Times Best-Seller? Heather Adams Breaks it Down

Heather Adams has probably worked with one of your favorite authors. Or at least an author that you've seen on the New York Times Best-Sellers' list. On today's episode of the Spark Session, Brittany Thoms speaks with Heather about the work and the lessons that happens before, during and after one of those lightning-rod books hits the stands. The Spark Session is a storytelling podcast from See Spark Go, a national agency specializing in Brand Strategy, Performance Marketing, PR, and Content & Creative. Co-Founder and President, Brittany Thoms, will take you behind the scenes into the stories and careers of people who bring a Spark into the lives of others in each episode, published bi-weekly. Work with us: seesparkgo.com © 2026 See Spark Go

Sep 8, 2026

37:22

David Pollack is Making Every Day Count

David Pollack is a College Football Hall-of-Famer, Public Speaker and host of See Ball Get Ball and The Family Goals Podcast. Pollack sits down with fellow Georgia Bulldogs legend Brittany Thoms in this episode of The Spark Session. Pollack has quite the story of resilience and grit in the face of life's challenges, and his new book, 'Every Day Counts,' is a tremendous inspiration to all who have read it. We'll get into all of it on this week's episode! The Spark Session is a storytelling podcast from See Spark Go, a national agency specializing in Brand Strategy, Performance Marketing, PR, and Content & Creative. Co-Founder and President, Brittany Thoms, will take you behind the scenes into the stories and careers of people who bring a Spark into the lives of others in each episode, published bi-weekly. Work with us: seesparkgo.com © 2026 See Spark Go

Aug 25, 2026

31:39

Lessons from 'The Godfather' of Franchising: The Spark Session with Todd Evans & Brittany Thoms

Todd Evans, widely known as 'The Godfather' of franchising, sits down with Brittany Thoms in this episode of The Spark Session. Evans has years of stories and hard-won wisdom under his belt, and we're grateful to have the opportunity to learn from them and share them with you! 00:00:00 Todd Evans's Franchising Career Overview 00:06:03 Building Great Teams in Franchising 00:08:52 The Art of Deal-Making and Client Relationships 00:11:47 Innovative NASCAR Marketing Campaign at Aaron's 00:16:28 uBreakiFix's Fast Cell Phone Repair Model 00:19:53 Jeff's Bagel Run: Tech-Driven Franchise Growth 00:21:52 Todd Evans' Entrepreneurial Roots and David & Goliath Story With nearly 40 years in the industry, Todd shares how he helped scale Aaron’s from just 24 stores to more than 2,200 locations, grew uBreakiFix to nearly 600 stores before its major acquisition, and is now building momentum with the fast-rising Jeff’s Bagel Run brand. Along the way, he breaks down what it really takes to build high-performing teams, the simple power of listening when making deals, and why a great idea combined with selfless, ambitious people can create generational impact.You’ll also hear about one of the wildest marketing moves in franchising history: the time Aaron’s sponsored a NASCAR race and successfully pushed to add 12 extra miles to the event, turning a standard 300-mile race into a headline-grabbing 312-mile spectacle. From “dream big and double it” leadership lessons to the David-and-Goliath mindset that has fueled Todd’s entrepreneurial journey, this episode is for anyone looking to scale a brand, lead with intention, or turn a smart concept into something truly epic. The Spark Session is a storytelling podcast from See Spark Go, a national agency specializing in Brand Strategy, Performance Marketing, PR, and Content & Creative. Co-Founder and President, Brittany Thoms, will take you behind the scenes into the stories and careers of people who bring a Spark into the lives of others in each episode, published bi-weekly. Work with us: seesparkgo.com © 2026 See Spark Go

Aug 11, 2026

24:27

Brand Culture that WINS with Blake Bailey | Former Zaxby's CFO & Maepole Owner

Blake Bailey knows southern food and one-of-a-kind culture. The former CFO of Zaxby's and current owner of Maepole in Athens sits down with Brittany Thoms to talk sauce, franchise development, and collective intelligence. 00:00:00 Blake Bailey's Early Music Career 00:03:23 Transition to CFO at Zaxby's 00:08:02 Zaxby's Franchise Growth and Advertising 00:17:36 Brand Culture and Collective Intelligence 00:27:49 New Venture Maepole's Healthy Southern Food 00:38:23 Leadership Principles and Personal Reflections 00:41:26 Closing Remarks and Encouragement The Spark Session is a storytelling podcast from See Spark Go, a national agency specializing in Brand Strategy, Performance Marketing, PR, and Content & Creative. Co-Founder and President, Brittany Thoms, will take you behind the scenes into the stories and careers of people who bring a Spark into the lives of others in each episode, published bi-weekly. Work with us: seesparkgo.com © 2026 See Spark Go

Jul 28, 2026

42:35

Build Your Business Like a Sports Team | The Spark Session with Angela Alfano & Brittany Thoms

Angela Alfano is an award-winning sports PR executive and performance coach who spent nearly two decades shaping high-stakes moments across the NFL, Major League Soccer, Washington Commanders, and Tough Mudder — from Super Bowl press conferences and NFL Draft rebrands to Lionel Messi’s arrival to MLS and White House initiatives. As the author of 'From Stuck to Unstoppable' and founder of Team Breakthrough, she shares the real-world playbook she’s used to help high achievers break through glass ceilings, own their narrative, and build careers (and lives) that feel as winning as they look. Dive in with Angela and Brittany Thoms for candid stories, hard-earned lessons, and practical strategies on how to build your business like a winning sports team. Angela's Playbook: www.TeamBreakthrough.com 00:00:00 Angela Alfano's Sports Communications Career 00:06:25 Early Career and Internship Journey 00:10:11 Teamwork Lessons from Sports Front Offices 00:16:47 MLS All Access Media Immersion Event 00:21:24 Balancing Motherhood and Career Ambitions 00:23:16 Team Breakthrough and Career Development Mission 00:25:19 Overcoming Career Setbacks at the NFL 00:29:34 Advice on Career Growth and Team Support 00:31:31 Childhood Lessons on Environment and Growth 00:33:31 Connecting with Angela Alfano and Closing The Spark Session is a storytelling podcast from See Spark Go, a national agency specializing in Brand Strategy, Performance Marketing, PR, and Content & Creative. Co-Founder and President, Brittany Thoms, will take you behind the scenes into the stories and careers of people who bring a Spark into the lives of others in each episode, published bi-weekly. Work with us: seesparkgo.com © 2026 See Spark Go

Jul 14, 2026

35:13

David Salyers on Chick-fil-A, Roam, and Culture that Scales | The Spark Session with Brittany Thoms

David Salyers is best known for his 37-year career as a top marketing executive at Chick-fil-A, playing an instrumental role in building the iconic "Eat Mor Chikin" cow campaign and helping the company achieve massive nationwide growth with a legendary workplace culture. As an entrepreneur and visionary at Roam Workplace and co-author of the book, “Remarkable!”, David travels the world speaking to organizations on the value of a strong culture. In this episode, he sits down with Brittany Thoms at See Spark Go to discuss why culture is crucial to organizations that want to scale. 00:00:00 Early Career Choices and Mentorship 00:05:28 Four Career Criteria from Dave Kaplan 00:14:06 Starting at Chick-fil-A's Marketing Department 00:19:32 Sales Growth and Mall Marketing Strategy 00:22:23 Transition to Freestanding Locations and Billboards 00:29:03 Building a Strong Agency Partnership with Richards Group 00:33:23 Culture and Brand Integration at Chick-fil-A 00:39:25 Post-Retirement Ventures and Leadership Philosophy More from Roam: https://meetatroam.com/our-story/ The Spark Session is a storytelling podcast from See Spark Go, a national agency specializing in Brand Strategy, Performance Marketing, PR, and Content & Creative. Co-Founder and President, Brittany Thoms, will take you behind the scenes into the stories and careers of people who bring a Spark into the lives of others in each episode, published bi-weekly. Work with us: seesparkgo.com © 2026 See Spark Go

Jun 30, 2026

43:18

The Spark Session

What does it Take to Build a New York Times Best-Seller? Heather Adams Breaks it Down

David Pollack is Making Every Day Count

Lessons from 'The Godfather' of Franchising: The Spark Session with Todd Evans & Brittany Thoms

Brand Culture that WINS with Blake Bailey | Former Zaxby's CFO & Maepole Owner

Build Your Business Like a Sports Team | The Spark Session with Angela Alfano & Brittany Thoms

David Salyers on Chick-fil-A, Roam, and Culture that Scales | The Spark Session with Brittany Thoms

Rebekah Lyons on the Value of TEAMS and Ideas

How to Tell ELITE Brand Stories through Sports with Todd Brooks

The Spark Session: Intro