What does it take to build one of the most established bin cleaning companies in North America?

In this episode of The Route to Revenue, Ben McGee and Mike Walker sit down with Jason Proctor, founder of Canology, to discuss how he launched his business in 2016 before most people had ever heard of bin cleaning as an industry. What started as an idea discovered during a family trip to the UK has grown into a multi-truck operation serving thousands of customers across Northern California.

Jason shares the realities of building a recurring revenue business from the ground up, including the challenges of creating demand for a service nobody knew existed, investing in customer acquisition, developing custom software, and building systems that support long-term growth. He also explains why marketing comes before almost everything else and wh ...