There's a version of success in roofing that looks great on paper and feels completely empty in real life. Corey Combes lived it.

Corey is the owner of Southshore Roofing and Exteriors in Tampa, Florida, a contractor with 30 years in construction who built his company to $22 million and then watched the thing he loved about his business quietly disappear.

In this episode, we don't talk about tactics. We don't talk about lead generation or closing ratios. We talk about what happens when a roofing business owner gets everything they chased and realizes that was the wrong thing to be chasing.

Corey gets honest about the spending trap that exposed itself when revenue dropped, why stepping away from customers was the beginning of losing his company's identity, what the transition from $22M back toward $8M actually fe ...