A story about advantages that capital cannot buy.

This episode is for SaaS founders who are watching better-funded rivals raise round after round—and questioning whether outspending is really the only way to win.

Most founders chase scale before they've earned the right. Joseph Lee, CEO of Supademo, took a different path. After six years and several pivots in his previous company, he started Supademo in early 2023 with a bootstrap mindset—even after raising. He did the gritty work that bigger competitors refused to do, and shared every harsh lesson in public from day one.

The result: mid-seven-figure ARR — built by a team of 11.

And this inspired me to invite Joseph to my podcast. We explore why founder-led grit beats capital when capital is everywhere. Joseph shares why he stopped tracking twenty metrics ...