A story about users competitors can't steal

This episode is for SaaS founders wondering why their users like the product but don't love it.

Second movers usually copy the leader's playbook.

Pete Hunt, CEO of Dagster Labs, took a different path. He joined as Head of Engineering in 2022, became CEO ten months later, and inherited a company that was #3 or #4 in a crowded category. Today they're #2 overall—and #1 for greenfield deployments.

The difference? Pete built a product with values so clear that choosing it feels like choosing sides.

And this inspired me to invite Pete to my podcast. We explore what happens when users choose you for reasons competitors can't copy. Pete shares why being #2 means you have to be 10x more aggressive, why relabeling a version number created an inflection point without  ...