Michelle and Nicola kick off with a classic tangent — phone contact names, the chaos of letting kids near your iPhone, and a trip down memory lane to the early days of social media (RIP MySpace).

Main Topic: Visibility Isn't Just Posting

Both hosts had unusually busy weeks and barely touched social media — and it turned out not to matter. They dig into why real visibility and social media activity are not the same thing.

Key takeaways:

• The algorithm doesn't guarantee your content is seen — even by your own followers. Posts from three weeks ago still pop up; yesterday's announcement gets missed entirely.
• Posting constantly is not the same as being visible. Visibility is about being recognised and remembered.
• In-person showing up — presentations, networking eve ...