ESG (Environmental, Social and Governance) has become one of those business buzzwords that everyone uses, plenty of people argue about, and far too few people can explain without reaching for another acronym.

So what does it actually mean when it leaves the strategy document and lands in the real world?

James is joined by Justine MacArthur, an independent consultant working across people, culture and HR, and Dane Wadsworth from JZ Flowers, to look at what responsible business looks like in practice.

There are no neat answers here. Instead, there are real examples: choosing between air and sea freight, measuring social impact, persuading people across an organisation to get on board and tracing the journey of flowers from more than 1,600 growers.

The conversation also challenges some famili ...