Introduction to the PPC Engineer
0:00 Introduction 0:40 Journey to Digital Marketing 2:45 AI in Digital Marketing 7:25 Programmatic Ads (Google vs. Meta) 15:40 Following Trends on Social Media 18:30 Inbound vs. Outbound Marketing 19:30 Importance of Conversion Tracking 26:10 SEO in Digital Marketing 29:00 Influencer Marketing and Personal Branding 31:00 Conclusion
