Jeff Munneke has been part of the Minnesota Timberwolves organization since 1988, helping shape the fan experience for nearly four decades. From ticket sales and youth basketball to leading fan experience for both the Minnesota Timberwolves and Minnesota Lynx, Jeff has built his career around one simple philosophy: "One Moment Creates a Memory."

As Vice President of Fan Experience, Jeff oversees what the Timberwolves call the "driveway-to-driveway" experience. That means every touchpoint matters, from the moment a fan leaves home until they arrive back after the game. It's a philosophy that blends hospitality, entertainment, operations, and service into one seamless experience.

This month on the Party in the Back Podcast, we explore one of the fastest-growing topics in sports: understanding fans through data. Every interaction leaves  ...