Episode Description

Fraud and abuse are quietly eating into your margins and most founders don't realize how bad it is until it costs them tens of $.

In this episode, you'll learn:

• Where D2C brands actually lose money
• How to control promo and loyalty abuse without alienating good customers
• Returns prevention, detection, and recovery tactics (before and after the sale)
• Payment fraud baselines (AVS, CVV, 3DS, CE3.0, and risk tiers)
• A 30/60/90-day action plan
• KPIs and dashboards to prove it's working

By the end, you'll know exactly where to start, what to measure, and how to protect your margin while keeping great customers happy.

Key Topics

• Fraud costs $13.70/$100 returns, $3.75/$1 fraud.
• Types: promo abuse  ...