MR. HANSoN Podcast — "Butter, Beef, and Belief: The Rise of Craig Culver and the Taste That Took Over the Midwest" In a small Wisconsin river town in nineteen-eighty-four, a thirty-four-year-old man stood at a flat-top grill holding a stainless steel frozen custard scoop. He dipped it into a tub of fresh ground beef, pulled back a perfect ball, and dropped it onto the heat. The same scoop, a few hours later, would portion vanilla custard for the day's first dessert. One tool. One hand. Two products. Beef and butterfat. Burger and custard. Hot and cold. The whole future of an American restaurant empire was hidden inside that one piece of stainless steel. This is the cinematic true story of Craig Culver — born June 15, 1950 in Neenah, Wisconsin, to a Wisconsin Dairies field representative father named George and a Wisconsin farm-girl mother named Rut ...