Ice Cold Empire: The Adolphus Busch Story is the fourth episode of MR. HANSoN Podcast, Season 2 — Empire Builders. It tells the true story of how a German immigrant boy, the twenty-first of twenty-two children, crossed an ocean with almost nothing and built the largest brewery on earth — not by making a better beer, but by building the system that carried beer across a continent for the first time in history. Born in 1839 in the town of Kastel near Mainz, Adolphus Busch grew up inside his father's wholesale trade in wine, lumber, and brewing supplies, where he learned a lesson that would define his life: goods sitting still are worth almost nothing, and it is the system around a product that makes the product matter. This episode follows Busch from the banks of the Rhine to the docks of New Orleans, up the Mississippi to St. Louis, through a season  ...