In Episode 46 of the Melapress Show, Matt Cromwell, co-founder of GiveWP (acquired by StellarWP) and founder of Roots & Fruit, joins Bram Vergouwen to talk through what the GiveWP journey really looked like from the inside. A lot of WordPress product founders focus on building but underinvest in understanding their market, and that gap can make a big difference to how things turn out. Matt draws on his own experience to share what he's learned and what he focuses on when working with product companies today.

Key topics include:

• What the GiveWP growth story looked like and how the acquisition came together
• Common strategic mistakes WordPress product founders make
• How to use customer feedback and market signals to shape product decisions
• Why chasing trends rarely works and what to pay attention to instea ...