Some of the best prospects your business will ever receive are already one introduction away.

Yet many entrepreneurs spend aggressively on cold traffic while never building a system that encourages their happiest customers to send new business their way.

Referrals should not be left to chance.

In this episode of The Level Up Podcast, Paul Alex breaks down how business owners can turn satisfied clients into a consistent source of warm leads by intentionally building referrals into the customer experience.

A great client relationship should create more than retention.

It should create introductions.

In this episode, you’ll learn:

• Why referrals need to be engineered instead of simply hoped for

• When the best moment is to ask a happy client for an introduction

• How incentives can encourage cus ...