Episode 5: The Second Sale: Why Retention is Your Real Growth Engine
The Leaky Bucket: Why Customers Disappear & How to Make Them... by Shaun Whynacht
Episode notes
It costs 5x more to find a new customer than to keep an old one. Callie breaks down the "Offer Ladder" and explains how to build a referral system that turns your existing bucket into a self-filling machine.
Keywords
customer journey designsmall business marketingsales funnel vs bucketlead generationbusiness growth strategyconsumer behavior
What place this episode is about
Province
Where this episode is made
Province