Sammy and Elizabeth Kaufman run Kaufman Logistics, a freight forwarding, customs brokerage, and 3PL company handling the physical movement and compliance side of importing goods into the US. In this episode, Brian sits down with the husband and wife duo to break down an industry most business owners rely on constantly but rarely understand.

What we cover:

• What freight forwarding actually is, and how it differs from customs brokerage and 3PL (most companies think these are the same thing)
• Why nearly every shipment starts with the importer, not the manufacturer, and why control over the shipping process matters more than people realize
• The real tradeoff in logistics: you can have it cheap or fast, but not both, and how to figure out which one your business actually needs
• Why smaller and mid- ...