What do screws, ship supplies, and mouthwash have in common? They're all "boring", and yet, they can all be marketed brilliantly.

This week, Brian sits down with Jochebed Zakrzeswki, Director of Marketing at Metric Marine and brand strategist for B2B & ecommerce businesses, to talk about how businesses in dull industries can find their voice, attract the right customers, and grow without losing what makes them human.

In this episode:

• Sell the emotion, not the product — Why Metric Marine doesn't call itself a ship chandler, and what they sell instead (hint: it's trust and peace of mind).
• The messaging-first framework — Before you can get loud, you have to know what you're saying. Jochebed breaks down how to find your differentiator and make it stick.
• Being human  ...