"When you use AI for everything... you've basically put on a costume." — Briana Brugh

Briana Brugh spent a decade in marketing doing the buttoned-up LinkedIn thought-leadership thing everyone else was doing — 2,000 followers, nothing moving. Then she stopped being a "marketer" and started being a "professional yapper," posting about Hamburger Helper and Nicolas Cage instead of frameworks and funnels. That decision built a newsletter, a website, and eventually a full media company.

Karl and Briana get into why the brands most afraid to be different are the ones quietly dying, the CPG brand that took 1% of a category dominated by decades-old competitors by being funny instead of safe, and why every founder who says "we want to be irreverent" backs out the second it's time to actually risk something.

What you'll ge ...