Your Cold Outreach Isn't Failing Because of the Script | Ben Albert
The Human Connection Podcast by Karl Pontau
Episode notes
"Instead of showing up to a networking event with a stack of business cards trying to sell everybody at the table — create the event, create the podcast, create the platform, and invite those people to be part of it." Ben Albert said it like it was obvious. It kind of is — once someone finally says it out loud.
Ben Albert is the owner of Albert Marketing LLC, founder of the Grow Getters Only mastermind, and host of the internationally recognized Real Business Connections podcast. In this episode, he breaks down why most executives are stuck in a hunting mindset — burning outreach budget, grinding networking events, and pitching people who never asked — while the people winning in their space are doing something structurally different: becoming a center of gravity.
The framework is deceptively simple. Plus, minus, equ ...