Authentic Client Connections That...

Authentic Client Connections That Drive Revenue — Larry Kaufman on Moving Beyond Transactional B2B

The Human Connection Podcast by Karl Pontau

Episode notes

"You can't call in favors from transactional relationships. No one's going to want to help you." — Larry Kaufman

You've been showing up and throwing up. Pitching before connecting. Selling before listening. And wondering why your relationships don't convert. Larry Kaufman — bestselling author of The NCG Factor, global speaker, and one of the most well-connected rainmakers in the business — sits down with Karl to get brutally honest about what authentic relationship building actually looks like, and why most professionals are doing it completely backwards.

Larry's approach is simple, human, and surprisingly rare: stop trying to be interesting. Start being interested. The business follows — always.

What you'll walk away with:

  • Why "showing up and throwing up" is quietly destroy ... 
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