Colin Hirdman on Building Authent...

Colin Hirdman on Building Authentic B2B Relationships That Actually Convert

The Human Connection Podcast by Karl Pontau

Episode notes

"Nobody wants to be sold on LinkedIn. But most people are willing to be educated on LinkedIn, especially around pain points that they have." – Colin Hirdman

You're burning bridges on LinkedIn and don't even know it. Colin Hirdman, founder of Rainmaker and co-founder of Monkey Island Ventures, reveals why your connection requests are getting ignored—and the counterintuitive strategy that generates 24x more engagement than regular posts.

Most founders treat LinkedIn like a spray-and-pray sales tool. Colin built a platform that helps companies grow their networks and revenue by flipping the script: education before selling, relationships before revenue, and value before the ask. His framework has helped fractional executives, business coaches, and sales teams build authentic B2B relationships that actually convert.

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Keywords
growthlisteninghumanconnectiondecisionsmarketingsales