Guest: Kate McRoberts, CEO & Managing Principal of Fathom Consulting

When the data you've always relied on becomes unreliable, how do you make confident business decisions? Kate McRoberts has the answer: get back to talking to real humans.

In this episode, Kate shares why the most successful companies are slowing down just enough to involve the people who will actually use their products and services. From medical devices designed without considering surgeons' hand sizes to teams struggling to collaborate after The Great Resignation, Kate reveals how putting humans at the center of decision-making is the ultimate way to de-risk your business.

You'll discover:

• Why "soft" relationship-building is actually the hardest metric for business success
• The simple practice that can p ...